Trade of cheap cigarettes per piece and in small packs is a common occurrence, if not the norm, in many developing countries, since low incomes make large packs inaccessible to most smokers. The same marketing logic, obviously, is applicable to richer countries, since it is easier for people with the lowest incomes (poor, unemployed and children) to find money for a small pack, rather than for a standard and more expensive one.
Tobacco companies are not run by stupid people at all. Constant bans, restrictions and point litigation reduce the interest of investors and shareholders in the tobacco industry. All tobacco companies have already invented themselves for a spare airfield, but will continue to produce cheap cigarettes, while they have legal demand. They are not afraid of the numerous bans of branded packs of Cheap cigarettes Australia review. What is the abolition of design with the packs would mean for the branding industry? The Drum talked about this with her representatives.
Founder and creative director of Taxi Studio Spencer Buck says that the ban will inspire cigarette companies to invent new packaging that will attract the audience. He does not believe that innovation will help reduce the percentage of smokers. «My first reaction to the news was the idea that Marlboro would just start to create a cigarette package that makes it want to buy, and distribute these packets, or, even better, sell them,» he added. Smokers will wear stylish tactile boxes of metal, wool and leather. They will personalize them and fill the brand with their choice … essentially; turning «clean bundles» into «packs for replenishment», making of the whole process a remarkable mockery.
People rely on branding in making everyday decisions. By depersonalizing cigarette packs, this law virtually denies the right of people to an elementary choice. The creative industry will be forced to look for new ways of supplying tobacco products, and probably this is for the best. Besides, when did we not accept such challenges?