The words «Started in 1879» are engraved on the front of Sobranie’s cigarette case. This date marks the beginning of the history of this popular brand.
Weinberg sold cigarettes in Odessa. The business in Priwods brought in no income. The family could barely make ends meet. Albert tried to convince his father that there was no prospect of promoting the tobacco business in Odessa. As it turned out, the young man’s idea proved to be a visionary one. In 1879, the son of a Jewish merchant traveled to London.
At the end of the 19th century, the British capital was thought to smell of everything, including tobacco.
Wealthy gentlemen who smoked pipes considered Turkish and Balkan tobacco exotic and indulged in it from time to time. Gradually, the traditional afternoon cigar was replaced by hand-rolled oriental tobacco. The Weinberger Company produced high quality Sobranie cigarettes from the finest raw materials. Marketing the Sobranie cigarettes was not easy. The English did not trust products produced in the foggy Albion region.
The strange cigarette cases were placed in straw baskets and were later replaced by ceramic cigarette cases. Tin-can cigarette cases were the next stage of packaging improvement. However, the 20-pack cardboard box remained practical. Initial sales were strong, and the business expanded. By the end of the 19th century, new offices emerged and new tobacco factories opened in England’s major cities. Production in London’s West End reached 40,000 cigarettes per week.
The creative design of the cigarette packs and brand name boosted the business.
What are Sobranie cigarettes?
The front of the pack depicts workers picking tobacco leaves, and the name «Balkan Sobranie» indicates the origin of the raw material. Sobranie Superslims White has a light flavor. Nicotine content is 0.1 mg and tar content is 1 mg. The length of the Snow White slim cigarette is 10 cm. The multi-step carbon filter and specially designed mouthpiece reduce nicotine erosion. The burgundy curls on the white packaging symbolize the flow of smoke. Sobranie Super Slim Pink. Designed for women, the tobacco is mixed with flavoring. Nicotine content is 0.3 mg and tar content is 3 mg. Charcoal filter and paper holes effectively purify the smoke. Smoking does not leave an unpleasant aroma on the hand, which appeals to women. The pink pack is decorated with a golden smoke pattern.